A bike lover’s take on the Cowboy e-bike

Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill.

Cowboy is a Brussels-based startup. The company raised a $3 million seed round a couple of years ago and an $11.1 million (€10 million) Series A round last year.

The company designs e-bikes from scratch. Components feel more integrated than in a normal e-bike. And it also opens up some possibilities when it comes to connectivity and smart features.

Cowboy sells its bikes directly to consumers on its online store. It is currently available in Belgium, France, Germany, the Netherlands and Austria for €2,000 ($2,220).

I rode 70 kilometers (43 miles) in the streets of Paris to try it out. For…

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