Amid AR/VR experiments, Apple buys UK visual effects studio

Apple has reportedly acquired U.K. special effects studio IKinema, a startup that may be useful in Apple’s quest to bolster its mobile devices with AR special effects and in its more far-flung attempts to enter the AR/VR headset market.

The company issued its standard confirmation for the deal to TechCrunch “Apple buys smaller companies from time to time, and we generally don’t discuss our purpose or plans.” The news was first reported by FT after rumors were floated by MacRumors. .

IKenema has used motion-tracking work to live-animate the bodily movements of digital characters, but the team has also stockpiled this information to create realistic models of movements of digital characters in digital environments, specifically in the context of games and virtual reality…

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